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Why is there an apostrophe after the word schnapp in this Pokemon slogan?

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up vote 8 down vote accepted

The apostrophe signifies that a letter was left out:

Schnappe sie alle.

This is no longer necessary, or actually correct. Duden has more on the subject.

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Is the vowel in "schnappe" like the additional "e" vowel in "Atme gleichmäßig!"? – german_learner May 29 '14 at 20:17
No, in "atme" you do need the "e" cause "atm" is not really pronouncable. – Robert May 29 '14 at 20:21
In some cases (mainly if your word ends in -m or -n) you must not leave out the -e. Atmen (Atme!) is one of them. If your word ends in -d or -t you can leave out the -e in colloquial speech only (Red nicht so laut! Arbeit nicht so viel!), but must use it in formal language. In most other cases the -e can be left out. No apostrophe should be used in any case. – Ingmar May 29 '14 at 20:24

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