Take the 2-minute tour ×
German Language Stack Exchange is a question and answer site for speakers of German wanting to discuss the finer points of the language and translation. It's 100% free, no registration required.

Media Markt has a campaign where they state that the world belongs to the "Unblöden", but I don't understand what "Unblöden" means and Google translate won't translate it.

So what does "Unblöden" mean?

share|improve this question
Unblöd would be the noun of this made-up word and, translated into English you would have unstupid, meaning smart. –  erch Apr 2 '13 at 19:24

1 Answer 1

up vote 17 down vote accepted

Well Media Markt has the slogan

Ich bin doch nicht blöd!

which means as much as "I'm not stupid at all!". The meaning is that people who buy at Media Markt are not stupid.1 "Unblöd" is a madeup word for the opposite of "blöd".

"Die Unblöden" are the people who are "unblöd" – something like "the non-stupid".

1 Even if I sometimes think the opposite might be the case.

share|improve this answer
+1 for the footnote. –  elena Mar 27 '13 at 15:15
Media Markt? Ich bin doch nicht blöd! –  harper Mar 27 '13 at 18:22
Their ad's typography is interesting: giant ICH, giant BLÖD, tiny bin doch nicht... –  Eugene Seidel Mar 29 '13 at 7:58

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.