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I was scanning through a seminar about "Grammatik und Design" which was held in Germany last month and found "ich biere gern" in it. Is it a correct term to use?
Außerdem entstand auch in einigen Fällen der Neologismus „Ich biere gern“. Der Einfluss von Design führt somit sogar zur Weiterentwicklung der Sprache und ist damit nicht zu unterschätzen.
If yes, does it apply to all kinds of drink or just "bier"?
Are you sure that you didn't misread the sentence - or that it was a typo? As a native speaker, I have never heard of bieren. I would consider it incorrect.
As for other drinks, it is also not possible. There are, however, some constructs that at least sound like a drink would be in them, even if they mean something different:
I suppose, this is the PDF for "Grammatik und Design". The sentence used is in page 3:
Außerdem entstand auch in einigen Fällen der Neologismus „Ich biere gern“.
The text explicitly states that the sentence in the question is a neologism, i.e. it is a language construct that has been newly formed. Many neologisms are not considered correct for quite a while, yet they can be used to command the attention of the listener/reader. Maybe, after a while, this construct then will be considered correct. An example for this would be another advertisment-related neologism "Hier werden Sie geholfen", which is also not considered correct, but is used in noncommercial context and originated from an ironic manner.
However for marketing purposes new words or new compositions of exisiting words may be invented to put a message forward be it either by attracting people because of the obvious error or be it from space limits on a product's label, or on an advertisment.
Interestingly the example you gave is still well understood as it follows general rules of conjugation similar to known verbs like:
frieren: ich friere, Du frierst, wir frieren...
"Bieren" is not an exisiting verb in German but still we can conjugate it like this
bieren: ich biere, Du bierst, wir bieren...
as we could also conjugate any other fantasy word:
gigilieren: ich gigliere, Du gigilierst, wir gigilieren...
If the slogan created was good enough this newly invented word may eventually enter common colloquial usage. That of course is like winning a lottery for the company that created the slogan but it happens.
Interestingly, it is not uncommon in English to use the word "beer" as a verb, although I've only ever heard it in the context of someone saying:
"Beer me!" (Meaning "give me a beer")
If I came across the term "ich biere gern" without specific context, I'd assume biere to be the conjunctiv of (an inexistent verb) bären.
Of course, then, since bären as a verb does not exist, I'd further assume it could be an abbreviation of gebären, so that I'd internally translate:
ich biere gern, wenn ich noch jünger wäre
to
I'd like to give birth if I was younger.
Just as a curiosity: https://en.wiktionary.org/wiki/bieren claims that there is a German verb "bieren", qualifies it as "informal", and even conjugates it (automatically) for all sorts of tenses and moods. Caveat lector.
As Takkat already pointed out, this is not (yet!) correct german. I would consider it an anglicism, scince it is a feature of the English language that you can make a verb out of (almost?) every noun. German rather has the opposite feature: in German you can make a noun out of every verb.
