Hi everyone and thank you for reading my question.
To give a bit of context I have an Etsy shop that sells digital products, specifically resumes in German, now I want to send a thank you note to my customers hoping that they will reviews my products more often but I'm not sure about how I should address them.
The spirit of the thank you note is friendly and its purpose is to get closer to the customer so that he / she starts understanding who is behind the brand.
In English the note would be something along the lines of:
Laura here, the founder of ShopName.
I’m writing this surprise letter to tell you that I’m so grateful for choosing my brand!
My small business started in 2021 with my love for good design and the value I see behind people’s dreams with the aim to follow my own dream of buying a house with my fiance.
Your review will mean the world to me and it will keep me going on my journey.
Thank you for your invaluable support
So, in this context do you think I should use Sie? I'm afraid to be felt as too distant in this case since it's a one-person-brand and I'm trying to be felt as more close, but I'm afraid that "du" could be seen as disrespectful to the customers?
I'm really confused, please help me, which form would you feel more comfortable with if the letter was addressed to you?
Thank you a lot!