Translation of "profit formula"

Question

In this article by Mark Johnson, the term profit formula is used. He describes it like so:

The profit formula is the blueprint that defines how the company creates value for itself while providing value to the customer.

I could only come up with "Gewinnschema" / "Gewinnformel", but don't really think this is a good translation.

Answer 1

Dictionaries say:

formula: Formel/Rezept profit: Nutzen/Gewinn/Profit

But a Profitformel sounds odd. Thinking of a company this makes me use the word "plan" or "model" - like a 'Finanzplan'.

So I think Profitmodell or even more Erfolgsmodell sounds good to me.

Answer 2

Vielleicht "das Geheimnis des Erfolges"? Oder Erfolgsrezept? Auch wenn beides nicht wörtlich ist.